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Seth Godin on Idea Marketing

Presented by Seth Godin
Date:

The best leaders possess the ability to market and sell their ideas. With the birth of the Internet, the conventional rules of communication have changed. Ideas must be active and infect everyone…otherwise it is not an “ideavirus.” For almost any organization, the biggest challenge and the biggest expense are the same -- how can you get people to know what your idea is, so they can decide if they want to do business with you or work with you.

Participants in this program will learn how to:

Develop a framework for marketing and selling your ideas
Evaluate your company’s ability to market ideas to your customers
Infect your customers and your colleagues with the “ideavirus”

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Seth Godin is a best-selling author, entrepreneur, and agent of change. His books, Unleashing the Ideavirus and Permission Marketing were on Amazon.com’s top 100 best-seller list and Permission Marketing spent four months on the Business Week best-seller list. Mr. Godin helped Yahoo! integrate direct marketing and Internet promotions into the company’s Fusion Online Marketing program. Godin now serves as an external advisor and consultant to Yahoo!

Part of the Excellence in Management and Leadership Series. Originally broadcast June 12, 2001.

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Why Linkage?

Global experience.
20 years in the industry, Fortune 1000 client list, experienced & knowledgeable staff.
Track Record.
Referenceable clients that have successfully partnered with Linkage on strategic leadership development programs.
ROI.
Ability to measure the behavioral change and business impact of leadership programs.
Multi-Faceted Approach.
Dedicated to creating multiple components, multiple learning platforms, multiple tools.
Proven Content & Methodologies.
Development of Mid-Level and Executive leaders is our core business. Facilitation techniques, thought leader content and adult learning principles that work.
More Than Just Training.
Linkage provides world class, integrated and customized development experiences.

5/May/2009
Linkage Inc, the globally acclaimed Organizational and Leadership Development company, forays into India. Linkage India to be the International partner for Linkage Inc in the country