• The key insights of management discipline that all growth firms apply
• Focusing on the five sources of revenue growth
• Growing management capacity as you would revenue and profits
• Managing customer value as a key foundation of your growth plan
• A new system of progressive improvisation that standout performers use
• The practical steps executives should take to establish the conditions for sustained high performance
  
  
  

Michael Treacy brings over 30 years of experience helping companies achieve market leadership. His ideas about customer value propositions and growth disciplines have been used by companies across the globe to reshape strategies, bolster competitive positions and dramatically improve top and bottom line performances. Mr. Treacy's ideas have been shaped by his rich experiences as an academic at MIT, as an advisor to some of the most successful firms of the past decade, and as an entrepreneur who has established and led several successful firms. In his career he's encountered and surmounted almost every obstacle to achieving exceptional company performance and building extraordinary firms.

He is the founder of Treacy & Company Inc., a consulting firm that launches new businesses and advises established companies on issues of strategy, growth, and profitability. Treacy & Company serves some of the world's best known companies in financial services, telecommunications, industrial products, healthcare, and consumer goods. The work of the firm draws on Mr. Treacy's three decades of research into business performance. His most recent book titled, Double Digit Growth: How Companies Achieve It No Matter What , has been a Business Week best-seller. His earlier co-authored book, The Discipline of Market Leaders, has been a New York Times best-seller.  It outlines the principles of leadership in a competitive marketplace - focused on an unmatched customer value proposition delivered through a unique operating model design. Many companies large and small have adopted these principles to drive their own business strategies and build competitive advantage.

Formerly a professor of management at the Sloan School of Management at the Massachusetts Institute of Technology, Mr. Treacy received his Ph.D. from MIT and engineering degree from the University of Toronto.