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Dave Ulrich on Creating Your Leadership Brand

Presented by Dave Ulrich
Date:

Few dispute it. Leadership matters. Organizations with more effective leaders produce better results. But, wanting to be a better leader and being one is not the same. To help leaders be more effective, they need to build their leadership brand. Brands exist for products and firms. To sustain a firm’s brand, leaders need to embody that firm’s brand. Leadership brand exists when leaders at all levels of an organization

have a shared point of view about the business realities, demonstrate competencies appropriate for their assignments, and deliver results. This program helps executives to build a leadership brand and leaders to build their personal brand.

Participants in this program will learn how to:

An awareness of why leadership matters, how well leadership exists in your organization and a personal assessment of your commitment to leadership
A declaration of a leadership brand for your organization and for you personally
A roadmap for upgrading the next generation of leadership within your organization and a personal leadership agenda
A measurement system to assess the quality of leadership investments

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Dave Ulrich is Professor of Business Administration at the University of Michigan. His teaching and research addresses the question: how does one create an organization that adds value to customers and investors? More specifically, he focuses on how organizations change, build capabilities, learn, remove boundaries, and leverage human resource activities. He has published numerous best-selling books, including Results Based Leadership and Organizational Capability. Rated by BusinessWeek as one of the world’s “top ten educators” in management and the top educator in human resources, he has consulted and done research with over half of the Fortune 200.

Part of the Excellence in Management and Leadership Series. Originally broadcast April 12, 2006.

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Why Linkage?

Global experience.
20 years in the industry, Fortune 1000 client list, experienced & knowledgeable staff.
Track Record.
Referenceable clients that have successfully partnered with Linkage on strategic leadership development programs.
ROI.
Ability to measure the behavioral change and business impact of leadership programs.
Multi-Faceted Approach.
Dedicated to creating multiple components, multiple learning platforms, multiple tools.
Proven Content & Methodologies.
Development of Mid-Level and Executive leaders is our core business. Facilitation techniques, thought leader content and adult learning principles that work.
More Than Just Training.
Linkage provides world class, integrated and customized development experiences.

5/May/2009
Linkage Inc, the globally acclaimed Organizational and Leadership Development company, forays into India. Linkage India to be the International partner for Linkage Inc in the country