CK Prahalad is Harvey C. Fruehauf Professor of Corporate Strategy and International Business at the University of Michigan Business School. He is also the Chairman of PRAJA, Inc. He is the coauthor of more than ten articles in the Harvard Business Review, three of which won the McKinsey Prize. The book Competing for the Future was rated the best business book of the year in 1994. Business Week called him “a brilliant teacher at the University of Michigan, Prahalad may be the most influential thinker on corporate strategy today”. He has consulted with the CEOs of several Fortune 100 companies. In addition he serves on the Boards of NCR Corporation, Hindustan Lever Limited, and the